{"id":34595,"date":"2020-08-25T04:54:15","date_gmt":"2020-08-25T11:54:15","guid":{"rendered":"https:\/\/goldco.com\/?p=34595"},"modified":"2020-08-25T04:54:15","modified_gmt":"2020-08-25T11:54:15","slug":"buy-and-hold-investing-is-dead-what-does-that-mean-for-gold","status":"publish","type":"post","link":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/","title":{"rendered":"Buy and Hold Investing Is Dead: What Does That Mean for Gold?"},"content":{"rendered":"<p>While much of the coverage you\u2019ll read in the financial media talks about the merits of buying and holding, the reality is that fewer and fewer investors are buying and holding stocks. And that has profound impacts on the entire investing world.<\/p>\n<p>The reasons behind the lack of buying and holding are numerous. On the one hand, we\u2019ve seen some pretty amazing volatility in stock markets over the past couple years, with indexes plunging close to 40% before recovering to push back towards all-time highs. That volatility has been great for Wall Street investors who can benefit from that kind of volatility, but it\u2019s less good for investors who are hoping to build long-term wealth, such as <a href=\"https:\/\/goldco.com\/retirement-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">saving for retirement<\/a>.<\/p>\n<p>On the other hand, we\u2019re seeing an increasing casino mentality pervade investment circles, reminiscent of the dotcom bubble, the housing crisis, or the Bitcoin bubble. Do you remember how many people got involved in day trading in 1999 and 2000, how many people started trying to flip houses in 2006 and 2007, and how many people started buying Bitcoin in 2017?<\/p>\n<p>With online apps such as Robinhood, stock investing is easier and more accessible than ever, and more and more people are taking advantage of that. But rather than investing for the long term, they\u2019re looking to reap maximal short-term gains, buying cheap and selling as soon as they can to make a quick profit.<\/p>\n<h2>The Theory Behind Buy and Hold<\/h2>\n<p>The theory behind buying and holding is that it\u2019s impossible for investors to be able to beat markets by trying to time them. It\u2019s believed to be better to take advantage of dollar cost averaging so that over a long enough period, making regular purchases, investors minimize their exposure to losses. Sometimes they buy high, other times low, but with stock markets that are always rising, they\u2019re always making money.<\/p>\n<p>That theory relies on stock markets continuously growing, which they don\u2019t always. Over the past couple of years we\u2019ve seen stock markets largely plateauing. The Dow Jones Industrial Average first hit 26,000 in early 2018, 27,000 in mid-2019, and 28,000 in late 2019. Today it\u2019s still hovering below 28,000. But it\u2019s had quite a ride during that time, falling below 22,000 points in December 2018 and below 19,000 points in March of this year.<\/p>\n<p>Many investors have understandably panicked as a result of that volatility, worried that they\u2019ll lose significant portions of their investments. And that has led them to become a little more trigger happy and ready to hit the sell button.<\/p>\n<h2>The Theory Behind Passive Investing<\/h2>\n<p>The theory behind buy and hold investing has gone hat in hand with <a href=\"https:\/\/goldco.com\/active-v-passive-investing-better\/\" target=\"_blank\" rel=\"noopener noreferrer\">passive investing<\/a>. Passive investing theory posits that actively looking for stocks in which to invest will more often than not result in lower returns than by merely looking to invest in stock indexes. As passive investing has grown in popularity, more and more investors have placed their funds into passively managed funds, those which seek to mirror indexes such as the S&amp;P 500, the Russell 3000, and others.<\/p>\n<p>The amount of funds under passive investment has grown significantly, with many market observers warning that this type of investing leads to apathy on the part of investors. After all, investors should be reassessing their investments on a periodic basis, assessing which investments are performing and which ones aren\u2019t, which ones should be sold, etc.<\/p>\n<p>That kind of periodic reassessment is supposed to impose market discipline on underperforming companies. Those who aren\u2019t performing see their stocks sold, while those who are doing well see increased demand for their stocks. But with the rise of passive investing, that kind of pricing information that leads to market discipline is breaking down.<\/p>\n<h2>Easy Money and the Wall Street Casino<\/h2>\n<p>What has also broken down the role that stock prices play in informing investors is the <a href=\"https:\/\/goldco.com\/what-the-federal-reserve-is-doing-and-how-it-affects-your-retirement\/\" target=\"_blank\" rel=\"noopener noreferrer\">rise of easy money<\/a>. With over $3 trillion having been added to the Federal Reserve\u2019s balance sheet this year, and over $6 trillion since the 2008 financial crisis, Wall Street is flush with money. And that has ushered in a casino-like atmosphere among Wall Street, both among professional money managers and ordinary investors.<\/p>\n<p>In fact, the <a href=\"https:\/\/www.reuters.com\/article\/us-health-coronavirus-short-termism-anal\/buy-sell-repeat-no-room-for-hold-in-whipsawing-markets-idUSKBN24Z0XZ\" target=\"_blank\" rel=\"noopener noreferrer\">average amount of time that a US investor holds a stock<\/a> today is just 5.5 months, down from an average of 8.5 months at the end of 2019. This is in stark contrast to days gone by, in which investors held stocks for years. In the 1960s, for instance, investors on average held individual stocks for nearly 8 years. Those days are obviously long gone, but even in the heyday of the 1980s and \u201890s stock market boom, it wasn\u2019t unusual for investors to hold stocks for 2-3 years.<\/p>\n<p>Holding stocks for less than two quarters barely gives investors time to assess the strength and performance of a company before they ditch its stock. It also means that investors are likely trading stocks based not on material information such as quarterly performance disclosures or annual reports, but rather on rumors and non-material information that may circulate through financial media or on social media sites.<\/p>\n<p>All it can take today is a well-timed or well-placed tweet to drive particular stocks into double digit gains or losses, more than enough to convince some investors to sell or buy. And as that drives markets, investing fundamentals mean less and less.<\/p>\n<h2>What Does This Mean for Gold?<\/h2>\n<p>The primary result of this is that long-term investing for wealth appreciation and asset growth is no longer the domain of stock market investing. Holding a stock even for two years is now more than four times longer than the average, an eternity to modern investors. With all the twists and turns that markets are undergoing, it\u2019s perhaps not surprising that investors are looking to shed the risk that stocks bring, with a potential crash around the corner. But this short-term investing focus is going to make it much more difficult for most investors to build up real long-term wealth by investing in stocks.<\/p>\n<p>While that isn\u2019t great for stock markets, it\u2019s good news for gold, which almost by default has become the investment asset of choice for those looking for long-term wealth maintenance and asset appreciation. Even though much of the financial mainstream likes to think of gold as an asset to be invested in only periodically during downturns, and even then only in single-digit percentages of your portfolio, the reality is that <a href=\"https:\/\/goldco.com\/gold-ira\/why-gold\/\" target=\"_blank\" rel=\"noopener noreferrer\">investing in gold<\/a> can be highly beneficial to growing your assets.<\/p>\n<p>Since 2001, gold has risen in price at an annualized pace of over 10%, versus 5% or less for the Dow Jones and the S&amp;P 500. That\u2019s pretty incredible performance, and if it holds for the next 20 years, it will make many a gold investor very happy.<\/p>\n<p>Analysts are already expecting most investment assets to show negative real returns over the next decade, meaning that gold could be one of the best bets for investors. Gold has always been an investment intended for long-term growth rather than get rich quick short-term investing, and investors who have invested as much as <a href=\"https:\/\/goldco.com\/ptool\/\" target=\"_blank\" rel=\"noopener noreferrer\">20%, 30%, or even 50% of their assets in gold<\/a> can attest to how it has helped them not only ward off the worst effects of stock market crashes, but grow their investment portfolios even further.<\/p>\n<p>With a <a href=\"https:\/\/goldco.com\/gold-ira\/\" target=\"_blank\" rel=\"noopener noreferrer\">gold IRA<\/a>, you can even roll over existing retirement assets from accounts such as a 401(k), 403(b), TSP, or IRA account into a gold investment, giving you an IRA that has the same tax advantages as a conventional IRA account but with the ability to own physical gold coins or bars. If you\u2019re looking to protect the wealth you\u2019ve already built up, maybe it\u2019s time to start thinking about investing in gold today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While much of the coverage you\u2019ll read in the financial media talks about the merits of buying and holding, the reality is that fewer and fewer investors are buying and holding stocks. And that has profound impacts on the entire investing world. The reasons behind the lack of buying and holding are numerous. On the [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":34596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209,213],"tags":[692,798,870,696,341],"class_list":["post-34595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-precious-metals","category-retirement","tag-active-investing","tag-buy-and-hold","tag-long-term-growth","tag-passive-investing","tag-retirement-savings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buy and Hold Investing Is Dead: What Does That Mean for Gold? &#8211; Goldco<\/title>\n<meta name=\"description\" content=\"The days of buying stocks and holding them for years are over. What does that mean for you? And what does it mean for an investment in gold?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buy and Hold Investing Is Dead: What Does That Mean for Gold? &#8211; Goldco\" \/>\n<meta property=\"og:description\" content=\"The days of buying stocks and holding them for years are over. What does that mean for you? And what does it mean for an investment in gold?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldco\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/goldcopreciousmetals\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-25T11:54:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldco.com\/wp-content\/uploads\/2020\/08\/Investing855x570.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"855\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul-Martin Foss\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"The days of buying stocks and holding them for years are over. What does that mean for you? And what does it mean for an investment in gold?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/goldco.com\/wp-content\/uploads\/2020\/08\/Investing855x570.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@GoldcoPM\" \/>\n<meta name=\"twitter:site\" content=\"@GoldcoPM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul-Martin Foss\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/\"},\"author\":{\"name\":\"Paul-Martin Foss\",\"@id\":\"https:\/\/goldco.com\/#\/schema\/person\/58e0d6d6a6a1f8500ce9a0d8e83c1ada\"},\"headline\":\"Buy and Hold Investing Is Dead: What Does That Mean for Gold?\",\"datePublished\":\"2020-08-25T11:54:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/\"},\"wordCount\":1320,\"publisher\":{\"@id\":\"https:\/\/goldco.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goldco.com\/wp-content\/uploads\/2020\/08\/Investing855x570.jpg\",\"keywords\":[\"active investing\",\"buy and hold\",\"long-term growth\",\"passive investing\",\"retirement savings\"],\"articleSection\":[\"Precious Metals\",\"Retirement\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/\",\"url\":\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/\",\"name\":\"Buy and Hold Investing Is Dead: What Does That Mean for Gold? &#8211; Goldco\",\"isPartOf\":{\"@id\":\"https:\/\/goldco.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goldco.com\/wp-content\/uploads\/2020\/08\/Investing855x570.jpg\",\"datePublished\":\"2020-08-25T11:54:15+00:00\",\"description\":\"The days of buying stocks and holding them for years are over. What does that mean for you? And what does it mean for an investment in gold?\",\"breadcrumb\":{\"@id\":\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#primaryimage\",\"url\":\"https:\/\/goldco.com\/wp-content\/uploads\/2020\/08\/Investing855x570.jpg\",\"contentUrl\":\"https:\/\/goldco.com\/wp-content\/uploads\/2020\/08\/Investing855x570.jpg\",\"width\":855,\"height\":570},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/goldco.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Buy and Hold Investing Is Dead: What Does That Mean for Gold?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/goldco.com\/#website\",\"url\":\"https:\/\/goldco.com\/\",\"name\":\"Goldco\",\"description\":\"Top Rated Gold &amp; Silver IRA Company\",\"publisher\":{\"@id\":\"https:\/\/goldco.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/goldco.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/goldco.com\/#organization\",\"name\":\"Goldco Precious Metals\",\"url\":\"https:\/\/goldco.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/goldco.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/goldco.com\/wp-content\/uploads\/2021\/09\/Goldco-Precious-Metals-220.png\",\"contentUrl\":\"https:\/\/goldco.com\/wp-content\/uploads\/2021\/09\/Goldco-Precious-Metals-220.png\",\"width\":220,\"height\":101,\"caption\":\"Goldco Precious Metals\"},\"image\":{\"@id\":\"https:\/\/goldco.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/goldcopreciousmetals\",\"https:\/\/x.com\/GoldcoPM\",\"https:\/\/www.instagram.com\/goldcopm\",\"https:\/\/www.linkedin.com\/in\/goldcopreciousmetals\",\"https:\/\/www.pinterest.com\/goldco\/goldco-precious-metals-blog\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/goldco.com\/#\/schema\/person\/58e0d6d6a6a1f8500ce9a0d8e83c1ada\",\"name\":\"Paul-Martin Foss\",\"url\":\"https:\/\/goldco.com\/author\/paul-martin-foss\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Buy and Hold Investing Is Dead: What Does That Mean for Gold? &#8211; Goldco","description":"The days of buying stocks and holding them for years are over. What does that mean for you? And what does it mean for an investment in gold?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/","og_locale":"en_US","og_type":"article","og_title":"Buy and Hold Investing Is Dead: What Does That Mean for Gold? &#8211; Goldco","og_description":"The days of buying stocks and holding them for years are over. What does that mean for you? And what does it mean for an investment in gold?","og_url":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/","og_site_name":"Goldco","article_publisher":"https:\/\/www.facebook.com\/goldcopreciousmetals","article_published_time":"2020-08-25T11:54:15+00:00","og_image":[{"width":855,"height":570,"url":"https:\/\/goldco.com\/wp-content\/uploads\/2020\/08\/Investing855x570.jpg","type":"image\/jpeg"}],"author":"Paul-Martin Foss","twitter_card":"summary_large_image","twitter_description":"The days of buying stocks and holding them for years are over. What does that mean for you? And what does it mean for an investment in gold?","twitter_image":"https:\/\/goldco.com\/wp-content\/uploads\/2020\/08\/Investing855x570.jpg","twitter_creator":"@GoldcoPM","twitter_site":"@GoldcoPM","twitter_misc":{"Written by":"Paul-Martin Foss","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#article","isPartOf":{"@id":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/"},"author":{"name":"Paul-Martin Foss","@id":"https:\/\/goldco.com\/#\/schema\/person\/58e0d6d6a6a1f8500ce9a0d8e83c1ada"},"headline":"Buy and Hold Investing Is Dead: What Does That Mean for Gold?","datePublished":"2020-08-25T11:54:15+00:00","mainEntityOfPage":{"@id":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/"},"wordCount":1320,"publisher":{"@id":"https:\/\/goldco.com\/#organization"},"image":{"@id":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#primaryimage"},"thumbnailUrl":"https:\/\/goldco.com\/wp-content\/uploads\/2020\/08\/Investing855x570.jpg","keywords":["active investing","buy and hold","long-term growth","passive investing","retirement savings"],"articleSection":["Precious Metals","Retirement"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/","url":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/","name":"Buy and Hold Investing Is Dead: What Does That Mean for Gold? &#8211; Goldco","isPartOf":{"@id":"https:\/\/goldco.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#primaryimage"},"image":{"@id":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#primaryimage"},"thumbnailUrl":"https:\/\/goldco.com\/wp-content\/uploads\/2020\/08\/Investing855x570.jpg","datePublished":"2020-08-25T11:54:15+00:00","description":"The days of buying stocks and holding them for years are over. What does that mean for you? And what does it mean for an investment in gold?","breadcrumb":{"@id":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#primaryimage","url":"https:\/\/goldco.com\/wp-content\/uploads\/2020\/08\/Investing855x570.jpg","contentUrl":"https:\/\/goldco.com\/wp-content\/uploads\/2020\/08\/Investing855x570.jpg","width":855,"height":570},{"@type":"BreadcrumbList","@id":"https:\/\/goldco.com\/buy-and-hold-investing-is-dead-what-does-that-mean-for-gold\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldco.com\/"},{"@type":"ListItem","position":2,"name":"Buy and Hold Investing Is Dead: What Does That Mean for Gold?"}]},{"@type":"WebSite","@id":"https:\/\/goldco.com\/#website","url":"https:\/\/goldco.com\/","name":"Goldco","description":"Top Rated Gold &amp; Silver IRA Company","publisher":{"@id":"https:\/\/goldco.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldco.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/goldco.com\/#organization","name":"Goldco Precious Metals","url":"https:\/\/goldco.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/goldco.com\/#\/schema\/logo\/image\/","url":"https:\/\/goldco.com\/wp-content\/uploads\/2021\/09\/Goldco-Precious-Metals-220.png","contentUrl":"https:\/\/goldco.com\/wp-content\/uploads\/2021\/09\/Goldco-Precious-Metals-220.png","width":220,"height":101,"caption":"Goldco Precious Metals"},"image":{"@id":"https:\/\/goldco.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/goldcopreciousmetals","https:\/\/x.com\/GoldcoPM","https:\/\/www.instagram.com\/goldcopm","https:\/\/www.linkedin.com\/in\/goldcopreciousmetals","https:\/\/www.pinterest.com\/goldco\/goldco-precious-metals-blog\/"]},{"@type":"Person","@id":"https:\/\/goldco.com\/#\/schema\/person\/58e0d6d6a6a1f8500ce9a0d8e83c1ada","name":"Paul-Martin Foss","url":"https:\/\/goldco.com\/author\/paul-martin-foss\/"}]}},"_links":{"self":[{"href":"https:\/\/goldco.com\/wp-json\/wp\/v2\/posts\/34595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldco.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldco.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldco.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/goldco.com\/wp-json\/wp\/v2\/comments?post=34595"}],"version-history":[{"count":0,"href":"https:\/\/goldco.com\/wp-json\/wp\/v2\/posts\/34595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goldco.com\/wp-json\/wp\/v2\/media\/34596"}],"wp:attachment":[{"href":"https:\/\/goldco.com\/wp-json\/wp\/v2\/media?parent=34595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldco.com\/wp-json\/wp\/v2\/categories?post=34595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldco.com\/wp-json\/wp\/v2\/tags?post=34595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}